Embedded Finance in Morocco
Embedded finance lets non-financial businesses integrate financial services directly into their products. Chari Money provides the licensed infrastructure and the APIs to embed payments, wallets, cards, KYC and payment accounts into any app or platform in Morocco (subject to Bank Al-Maghrib's approval).
What is it?
Embedded finance refers to integrating financial services, payments, accounts, cards, loans, insurance, directly into non-financial apps and platforms. Instead of redirecting users to a bank or an external provider, the business offers these services natively in its own product. Examples: a marketplace offering payment accounts to its sellers, a ride-hailing app offering a wallet to its drivers, or a SaaS platform building invoicing and payment collection directly into its interface. Embedded finance is made possible by fintech infrastructure platforms that provide regulated infrastructure through APIs.
Why Chari Money?
Chari Money is a payment institution licensed by Bank Al-Maghrib that makes embedded finance possible in Morocco. Its API-first architecture covers every financial building block: payment accounts with Moroccan IBANs, digital KYC/KYB onboarding, Visa card issuing, POS acquiring, an agent network for cash-in/cash-out, and value-added services. For online payment acceptance by merchants, Chari Money operates ChariPay, its payment platform. Businesses do not need to obtain financial licenses: Chari Money provides the regulatory coverage and the technical infrastructure. Each building block is modular and can be activated as needed. Going live remains subject to Bank Al-Maghrib's approval, through the granting of principal agent status, and any new use case requires the prior approval of the Banking Supervision Directorate.
How Chari Money addresses this
Chari Money provides a modular, API-first platform for embedded finance: compliant payment accounts, digital KYC/KYB onboarding, physical and virtual Visa card issuing, online and POS payments, a cash-in/cash-out agent network, value-added services and automated accounting. Each building block can be activated independently through the API. Going live remains subject to Bank Al-Maghrib's approval, through the granting of principal agent status, and any new use case requires the prior approval of the Banking Supervision Directorate.
Want to collect payments from your own customers?
If all you need is to accept payments, a PSP in Morocco such as ChariPay, operated by Chari Money, is enough, with no financial-services integration project.
Related services
Payment Accounts & Wallets
Compliant payment accounts & wallets with Moroccan IBANs. Fully digital account opening via phone number with built-in KYC/KYB. Real-time balance, transaction history, and fund management, all accessible via API.
Learn moreOnboarding KYC / KYB
Onboard customers in under five minutes, securely and compliantly. Tiered KYC levels (1,000 to 100,000 DH), automated identity verification with document scanning and facial recognition, and full lifecycle management.
Learn moreCards Issuing & Management
Issue branded Visa cards, physical and virtual, with a fully in-house Card Management System. Full lifecycle control: activation, limits, contactless, ATM, online. Visa Associate License with dedicated BINs.
Learn moreOnline Acquiring, ChariPay
For merchants, Chari Money operates ChariPay: payment links, hosted checkout and subscriptions, by card (Visa, Mastercard, Maroc Pay) with 3-D Secure, and cash at an agency through a single-use payment link.
Learn moreAgent Network & CICO
Deploy and operate a cash-in/cash-out network in Morocco. Chari's own agents combined with DamaneCash, ChaabiCash, and Tashilat partner networks, nationwide coverage with real-time tracking.
Learn moreValue-Added Services
Bill payments, mobile top-ups, digital vouchers, money transfers, and more, managed end-to-end by the platform. Available through the agent network or digitally.
Learn morePayments and Bank Transfers
P2P and P2B transfers by phone number or RIB, automated payouts, all through fast, secure APIs. Built to scale with your activity.
Learn moreAcquiring (In-Store)
White-label Hard POS terminals and Soft POS on NFC smartphones, branded to your identity. Visa, Mastercard, contactless. Chari Money is becoming a direct acquirer by end of 2026 (subject to Bank Al-Maghrib's approval).
Learn moreAccounting & Settlement
Automate accounting, settlements, and Bank Al-Maghrib regulatory reporting from a single source of truth. Real-time operations tracking, automated ledger postings, and detailed transaction audit trails.
Learn moreUse cases
Marketplace with seller accounts
Offer your sellers built-in payment accounts with a Moroccan IBAN, KYC onboarding and automatic settlement (subject to Bank Al-Maghrib's approval).
Super app with a wallet
Add a digital wallet to your app with agent cash-in/cash-out, P2P transfers and bill payment.
HR platform with employee cards
Issue Visa cards for expense management, expense claims and employee benefits.
Ride-hailing app with a driver wallet
Pay your drivers through a wallet, with instant availability and withdrawal at agents.
ERP with built-in payment
Build invoicing and payment collection directly into your business software through the payment APIs.
Regulatory note — Any partner wishing to use Chari Money's financial services on a white-label basis must be approved by Bank Al-Maghrib, through the granting of principal agent status. Launching any new use case requires the prior approval of the Banking Supervision Directorate.
Frequently asked questions
Embedded finance is the integration of financial services, payments, accounts, cards, KYC, directly into non-financial apps and platforms, through APIs.
No. Chari Money provides the regulatory coverage under its Bank Al-Maghrib licence. Your business integrates the services through the API without obtaining its own licence. Each partnership is subject to Bank Al-Maghrib's approval, following a non-objection agreement from the central bank.
Payment accounts, wallets, KYC/KYB onboarding, Visa card issuing, online and POS payments, a cash-in/cash-out agent network, transfers, value-added services and accounting.
Yes. Each financial building block (payment, accounts, cards, KYC, agents) can be activated independently according to your needs. You only pay for what you use. Going live remains subject to Bank Al-Maghrib's approval, through the granting of principal agent status, and any new use case requires the prior approval of the Banking Supervision Directorate.
Sandbox access is available on request so you can start integrating right away. Time to production depends on the scope of services chosen, but the modular architecture allows a gradual rollout. Going live remains subject to Bank Al-Maghrib's approval, through the granting of principal agent status, and any new use case requires the prior approval of the Banking Supervision Directorate.
See also
Fintech Infrastructure in Morocco
Chari Money is a modular fintech infrastructure platform in Morocco. Payment accounts, wallets, KYC/KYB, card issuing, POS acquiring, agent network, all via API
Chari Money's Partner API in Morocco
Chari Money's partner REST API: customer wallets, KYC, card deposit, cash-in/cash-out, bills, top-ups, vouchers and cards. Sandbox and OpenAPI.
Digital Wallet & E-Wallet in Morocco
Digital wallet and e-wallet with Moroccan IBANs. Fully digital opening, real-time balances, agent network cash-in/cash-out, Visa card linking