Embedded Finance in Morocco
Embedded finance means integrating financial services, payments, accounts, wallets, cards, lending, directly into non-financial products. Chari Money provides the complete API infrastructure for businesses in Morocco to embed regulated financial services into their platforms, apps, and workflows without building financial infrastructure or obtaining banking licenses (subject to Bank Al-Maghrib's approval).
What is it?
Embedded finance is the integration of financial services into non-financial platforms and applications. Instead of sending users to a bank or payment provider, businesses embed accounts, payments, wallets, and cards directly into their own products. Examples include a marketplace offering seller wallets, a ride-hailing app with driver payouts, or an HR platform with employee expense cards. The enabler of embedded finance is fintech infrastructure: a licensed platform that provides regulated financial services via APIs. Chari Money is Morocco's fintech infrastructure platform, providing the complete stack for embedded finance.
Why Chari Money?
Chari Money is Morocco's most comprehensive embedded finance platform, providing the full regulated stack via APIs: payment accounts with Moroccan IBANs, KYC/KYB onboarding, Visa card issuing, online and POS payment acceptance, bank transfers, agent network for cash operations, and automated accounting and reporting. All services are licensed by Bank Al-Maghrib and PCI DSS certified. The modular architecture means businesses can embed exactly the financial services they need, from a single payment API to the full fintech infrastructure stack.
How Chari Money addresses this
Chari Money enables embedded finance with modular APIs covering: payment account creation with Moroccan IBANs, digital KYC/KYB onboarding, Visa card issuing with white-label branding, online payment acceptance via Chari Pay, POS payment acceptance (hard POS and soft POS), P2P and P2B transfers, agent network cash-in/cash-out, and automated settlement and Bank Al-Maghrib reporting. Each module can be used independently or combined for comprehensive embedded financial services. Going live remains subject to Bank Al-Maghrib's approval, through the granting of principal agent status, and any new use case requires the prior approval of the Banking Supervision Directorate.
Related services
Payment Accounts & Wallets
Compliant payment accounts & wallets with Moroccan IBANs. Fully digital account opening via phone number with built-in KYC/KYB. Real-time balance, transaction history, and fund management, all accessible via API.
Learn moreOnboarding KYC / KYB
Onboard customers in under five minutes, securely and compliantly. Tiered KYC levels (1,000 to 100,000 DH), automated identity verification with document scanning and facial recognition, and full lifecycle management.
Learn moreCards Issuing & Management
Issue branded Visa cards, physical and virtual, with a fully in-house Card Management System. Full lifecycle control: activation, limits, contactless, ATM, online. Visa Associate License with dedicated BINs.
Learn moreAcquiring (Online), Chari Pay
Accept payments online via Chari Pay, PCI DSS certified, 3D Secure. Multiple payment methods: card, DamaneCash, ChaabiCash, Maroc Pay. Plug-and-play for Shopify, WooCommerce, and Amadeus.
Learn morePayments and Bank Transfers
P2P and P2B transfers by phone number or RIB, direct debits, automated payouts, all through fast, secure APIs. Built to scale with your activity.
Learn moreAgent Network & CICO
Deploy and operate Morocco's most extensive cash-in/cash-out network. Chari's own agents combined with DamaneCash, ChaabiCash, and Tashilat partner networks, nationwide coverage with real-time tracking.
Learn moreUse cases
Marketplaces
Embed seller accounts, payment collection, split settlement, and payout management directly into your marketplace platform (subject to Bank Al-Maghrib's approval).
Gig economy platforms
Offer driver/worker wallets with instant payouts, expense cards, and cash-out at agent locations.
HR and payroll platforms
Embed employee payment accounts, expense cards, and salary disbursement into your HR software.
E-commerce platforms
Offer embedded payment acceptance, merchant accounts, and settlement to your e-commerce merchants.
Super-apps
Build a comprehensive financial layer into your super-app with wallets, transfers, card issuing, and bill payments.
Regulatory note — Any partner wishing to use Chari Money's financial services on a white-label basis must be approved by Bank Al-Maghrib, through the granting of principal agent status. Launching any new use case requires the prior approval of the Banking Supervision Directorate.
Frequently asked questions
Embedded finance is the integration of financial services, payments, accounts, wallets, cards, directly into non-financial products via APIs. Users access financial services within the platforms they already use, without going to a separate bank or payment provider.
No. Chari Money holds the necessary regulatory authorizations. As a fintech infrastructure provider licensed by Bank Al-Maghrib, Chari Money provides the regulated infrastructure, you embed it into your product. Each partnership is subject to Bank Al-Maghrib's approval, following a non-objection agreement from the central bank.
Chari Money provides modular APIs for: payment accounts, KYC/KYB onboarding, Visa card issuing, online and POS payment acceptance, bank transfers, agent network cash operations, and accounting/reporting.
Integration timelines depend on the scope of services. Simple payment integration can be done in days. A full embedded finance implementation with accounts, cards, and KYC typically takes a few weeks with sandbox access available immediately. Going live remains subject to Bank Al-Maghrib's approval, through the granting of principal agent status, and any new use case requires the prior approval of the Banking Supervision Directorate.
Yes. All Chari Money services are white-label. Your users see your brand - Chari Money operates as the invisible infrastructure behind your product. Going live remains subject to Bank Al-Maghrib's approval, through the granting of principal agent status, and any new use case requires the prior approval of the Banking Supervision Directorate.
See also
Fintech Infrastructure in Morocco
Chari Money is Morocco's modular fintech infrastructure platform. Payment accounts, wallets, KYC/KYB, card issuing, POS acquiring, agent network, all via API
Payment API in Morocco
Integrate payments in Morocco via API. REST APIs, webhooks, sandbox, PCI DSS certified. Visa, Mastercard, local methods. Developer-friendly. Chari Money
Digital Wallet & E-Wallet in Morocco
Digital wallet and e-wallet with Moroccan IBANs. Fully digital opening, real-time balances, agent network cash-in/cash-out, Visa card linking