Our mission
Accelerating Financial Inclusion in Africa
Chari is a Moroccan Fintech bridging B2B e-commerce and digital finance across Morocco and the MENA region. Our core objective is to financially empower the informal retail sector.
Launched in 2020, we initially solved supply chain issues for small neighborhood grocery stores via our mobile app. Building on this base, and after securing a payment institution license (Chari Money, regulated by Bank Al-Maghrib), we integrated an essential Fintech layer: BNPL, microloans, and payment accounts with Moroccan IBANs.
The Principles Guiding Our Growth
Inclusion
Creating a functional bridge between the informal economy and the formal financial system.
Technical Expertise
Operating our own secure, regulated infrastructure to ensure scalability and reliability.
Agility and Innovation
Rapidly adapting our offerings to meet the specific needs of Morocco and the MENA region.
Our FinancialInfrastructure Platform
Chari shares its technology backbone by offering Banking-as-a-Service (Baas) to partners, including other Fintechs, banks, and e-commerce platforms.
Our Baas platform allows partners to focus on their growth while leveraging our robust financial core.
Rapid issuance of Moroccan IBANs and virtual wallet creation.
Seamless integration of payments and transfers via API.
Full support for KYC/AML processes.
Testimonials
Our partners speak for us
“Thanks to ChariBaaS, we were able to automate and secure our payments while enhancing the booking experience for our clients. Their modern platform and seamless integration make ChariBaaS an indispensable technology partner for our growth in the mobility sector.”
Salaheddine Amjad
General Manager - VotreChauffeur.ma
“ChariBaaS enabled us to move forward quickly and confidently, with a modern architecture, seamless integration, and a true growth-oriented technology partner.”
Zakaria Jerrari
Dislog Group
“With ChariBaaS, we have streamlined our payments and simplified reservation management for our clients. Their fast integration and modern platform allow us to focus on delivering the unique travel experiences we promise.”
Jihan Hazam
General Manager - Tyara.ma
“Zazu is delighted with its collaboration with Chari. Their flexibility and fast integration allowed us to deliver a unique digital experience. Thanks to their pragmatic approach and responsiveness, we can now focus on scalability and innovation. Chari enabled us to move fast, efficiently, and far, with modern technology, seamless integration, and a true growth partnership.”
Rinse Jacobs
Founder of Zazu - Zazu
“The integration with the Chari teams went smoothly and professionally, both on the payment gateway and the payment account management sides. Their teams stand out for their responsiveness, availability, and ability to adapt to our specific needs. It’s a real pleasure to collaborate with such a dedicated and efficient partner.”
Said Belkhayat
CEO / Founder - Lacaisse.ma