[AR] Our mission
[AR] Accelerating Financial Inclusion in Africa
[AR] Chari is a Moroccan Fintech bridging B2B e-commerce and digital finance across Francophone Africa. Our core objective is to financially empower the informal retail sector.
[AR] Launched in 2020, we initially solved supply chain issues for small neighborhood grocery stores via our mobile app. Building on this base, and after securing a payment institution license (Chari Money, regulated by Bank Al-Maghrib), we integrated an essential Fintech layer: BNPL, microloans, and payment accounts with Moroccan IBANs.




[AR] The Principles Guiding Our Growth
[AR] Inclusion
[AR] Creating a functional bridge between the informal economy and the formal financial system.
[AR] Technical Expertise
[AR] Operating our own secure, regulated infrastructure to ensure scalability and reliability.
[AR] Agility and Innovation
[AR] Rapidly adapting our offerings to meet the specific needs of the African market.

[AR] Our Financial[AR] Infrastructure Platform
[AR] Chari shares its technology backbone by offering Banking-as-a-Service (Baas) to partners, including other Fintechs, banks, and e-commerce platforms.
[AR] Our Baas platform allows partners to focus on their growth while leveraging our robust financial core.
[AR] Rapid issuance of Moroccan IBANs and virtual wallet creation.
[AR] Seamless integration of payments and transfers via API.
[AR] Full support for KYC/AML processes.
[AR] Testimonials
[AR] Our partners speak for us




